News / The Whisky Shop Relaunches The W-Club

09/11/2016 The Whisky Shop Relaunches The W-Club

The Whisky Shop Relaunches The W-Club The Whisky Shop has relaunched its popular whisky club, The W Club, offering more benefits than ever for members. On sale from October 2016 via the brand new website at and in store at The Whisky Shop, the revitalised offering has arrived just in time for Christmas.

First established in 2012, The W Club has been a hub for whisky enthusiasts to learn about, and share their love of, whisky.

Priced at just £20 per year, the new incarnation of the club offers users a host of new benefits in addition to those that previous members have come to know and love, such as the quarterly edition of Whiskeria magazine (posted free of charge), whisky news and views, and some great discounts on Whisky Shop products, both online and in store.

In addition to these benefits, members of the new W Club can also expect invitations to free tasting events, exclusive competitions and priority notification about limited edition releases.

A key feature of The W Club’s new offers system will be Whisky Wednesdays, when members will be incentivised with ‘hot deals’: one-day-only deals offering up to 50% off selected products, encouraging them to order whisky in time for the weekend.

Executive Chairman of The Whisky Shop, Ian Bankier, says of the club’s relaunch:

”We are delighted to re-introduce this excellent facility to our customers. We expect them to be truly amazed at what we are able to offer and we think we are uniquely positioned to build one of the world’s greatest whisky clubs”.

W Club Gift Membership is also available; ideal for Christmas, the gift box contains Jim Murray’s Whisky Bible 2017, a deluxe malt whisky miniature and a Glencairn tasting glass, along with a W Club membership card valid for one year – it is priced at £39.99.

Membership only and Gift Memberships will be available to purchase across the full estate of The Whisky Shop UK stores and online via

The Whisky Shop Relaunches The W-Club